How Do I Identify and Handle Duplicates in Amazon Search Term Report?

In this episode, Michael and Clement discuss the concept of search term graduation. They also introduce the idea of lateral search term graduation, which involves taking search terms from sponsored products and using them in other campaign types such as Sponsored Brand, Sponsored Brand Video, and Sponsored Display. They also point out that this is an easy win for advertisers because it allows them to use existing data from sponsored products to prevent ad waste and expand their market share. Finally, they suggest that duplicating search terms across campaign types is a good way to own the search result page, as it can increase the chances of having multiple sponsored placements at the top of the page.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 Search Term Duplicates in Amazon Advertising

01:10 Intro

03:34 Duplicates in Search Term Reports: When to Keep and When to Negate

05:41 Search Term Graduation Strategies

09:19 Reasons to Utilize Duplicate ASINs

10:48 Reasons to Utilize Duplicates and Negatives in Amazon PPC Campaigns

17:15 Understanding Search Term Graduation for Amazon PPC

19:36 Search Term Graduation: Strategies for Optimizing

21:48 Search Term Graduation: An Essential Part of PPC Management

23:25 Discussion on Duplicate Search Terms in Amazon PPC

25:32 How Multiple Ad Groups Impact CPC

28:12 Analysis of Amazon Ad Strategies for Duplicate Keywords

30:29 Search Term Duplicates Across Several Campaign Types

33:42 How to Identify and Manage Duplicate Search Terms in Amazon Advertising

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt

🦡 Resources & Links

Amazon PPC Keyword Research in 2020: RPSB Revisited [PPC Den Podcast Ep # 59 ] https://youtu.be/6pBsmwpoN7w

High Quality Bid Optimization and Keyword Graduation - Amazon PPC Software Review - Ad Badger App https://youtu.be/R-BgpLGr7qY Search Term

Impression Share Reports in Amazon PPC [PPC Den Podcast 129] https://youtu.be/IBr_NkAaHoc

New Keyword Research Approach: Find New Keywords for Amazon PPC [PPC Den Podcast] https://youtu.be/-ItCqCFvqgo

How To Find Winning Keywords For Manual Campaigns - Amazon PPC https://youtu.be/qr-zBox48Aw

A Case for Segmenting Branded Keywords in Amazon PPC [PPC Den Podcast 138] https://youtu.be/gY8OPYFaFBA

How to do Keyword Research for Amazon PPC: Back to Basics [PPC Den Podcast] https://youtu.be/fg0khtpfABs

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clement Hynaux, Campaign Manager, Ad Badger

Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Myreen Garcia Sejalbo

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto