46. A podcast with a $80,000 return on investment with Dr Jesse Green

Dr Jesse Green is a dentist, entrepreneur, coach and thought leader who specialises in working with established high-performing dentists and industry young guns hungry for success. In an increasingly over-competitive market, he has made an art of helping his elite clients play bigger, better and smarter. He is the founder of Practice Max, a 7-step high-performance business mastermind that offers the latest in entrepreneurial thinking tools and cutting-edge ideas from the dental and non-dental worlds. He is renowned for creating tailored dental practice management solutions that deliver financial results, top-performing teams and smart systems to free up profits and time for practice owners. Jesse’s ultimate vision: to create a leading entrepreneurial community of dentists in Australia. Drawing on nearly two decades of experience, Jesse is the undisputed authority on practice management for highly motivated and enterprising dentists – a combination he describes as ‘dentalpreneur’. He is the author of the Amazon number one best seller, RETENTION! How to Plug the #1 Profit Leak in Your Dental Practice. In this episode we talk about: Jesse's career as a dentist, an author and a business coach Questions he gets asked the most by his clients How dentistry is changing massively The consequences of being a dentist Being optimistic for the future The skill sets that help people to succeed The importance in having great technical and business skills in order to survive and thrive in the next five to ten years The rewards of writing a book and how it's served him well How easy it is to start a podcast How Jesse was a consumer of podcasts for years before starting his own show How his life has changed from podcasting Podcasting as his guilty pleasure How podcasting allows him to talk to interesting people Business and pleasure Jesse’s business coaching that helps dentists to improve their bottom line How he’s sharing all of his skills and the development he has done for 20 years in order to help dentists grow rapidly The impact of the Savvy Dentist podcast show Green’s book, Retention! How to plug the #1 profit leak in your dental practice His podcast show’s amazing and powerful journey How he’s making money out of his podcast show The importance of being prominent in your field His show’s value on many different levels Why he recommends that people should try starting a podcast Jesse's progression as a podcast host The technicalities involved in creating a podcast How he creates useful contents that people enjoy and makes sure that every episode is better than the last When someone is considering a podcast as a medium, how do they know if it's for them? "I’ve always been really conscious of the power of podcast, but I think at the time it was just another thing I needed to do. I think the main thing for me was just fitting it into the day, finding the time to record the episodes, finding the time to have them edited and getting the resources together." How complicated is it to do a podcast? “For me, the technical stuff was a bit of a challenge but we should not be afraid of technology. For some reason I just lost a paradigm around the recording that I struggled with and it did impact on the early episodes. But we overcame it. It’s a learning process and my philosophy around it has been just trying to get better. Every episode I’m just trying to get better than the last. And if I can put useful contents that people enjoy, hopefully they'll forgive some of my shortcomings in the technical level.” What are the most important things to consider? The first one is having a really interesting conversation with really interesting people. For me,