As farmers, we live and breathe systems. We know when to seed, when to transplant, when to harvest. It's all about rhythm and routine. So why do we make our marketing so much harder than it needs to be? When I finally embraced this one simple mindset shift in my marketing — rinse and repeat — everything changed. Suddenly I wasn’t recreating the wheel every season. I was building campa...
As farmers, we live and breathe systems. We know when to seed, when to transplant, when to harvest. It's all about rhythm and routine.
So why do we make our marketing so much harder than it needs to be?
When I finally embraced this one simple mindset shift in my marketing — rinse and repeat — everything changed.
Suddenly I wasn’t recreating the wheel every season. I was building campaigns that got easier, faster, and more effective with time.
I wish I’d adopted this sooner.
In this episode, I unpack the powerful (and often overlooked) marketing hack of repeating what worked — instead of starting from scratch each season. I’ll show you how to systematize your promotions so they become as routine as planting cucumbers in May.
You’ll walk away with permission to simplify and a plan to do it better next time — by doing what you already know works.
This episode is a quick but powerful reframe for farmers who feel like marketing is always “starting over.” Don’t miss it.
Homework Challenge
🎯 Your challenge this week:
Pick ONE promotion from this past season that worked well — and save it in a place where you can easily find it next year. Label it. Archive the emails. Screenshot the social posts. This is your first rinse-and-repeat system.
You’re building your marketing vault.
Thank You to Our Podcast Sponsors: Local Line:
Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:
Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
📆 Creating a promotion calendar that drives consistent sales
🛠️ Setting up & optimizing your Google Business Profile
📧 Writing high-converting emails (nurture, promotions, onboarding)
🗣️ Collecting & using customer testimonials effectively
🔍 Auditing & improving your sales funnel
💬 Monthly live coaching calls for answers to your burning questions
Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)
Helpful Links:
What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
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