Health communication and the future of telemedicine

Episode web page: https://bit.ly/4aRBpGV

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In this episode, we’re joined by Michael Mackert, a leading expert in health communication, to explore how communication can bridge gaps in healthcare and improve patient outcomes. From simplifying complex medical information to the rapid adoption of telemedicine, this conversation dives into the critical role communication plays in shaping the future of healthcare.

Michael shares actionable insights on how organizations, brands, and healthcare providers can create meaningful connections with their audiences, even in moments of crisis. He also discusses the evolution of telemedicine, its unexpected benefits, and why it’s here to stay as part of healthcare's future.

What You’ll Learn in This Episode:

1. The science behind health communication:

• Why effective communication is more than just being "good at talking."
• The importance of evidence-based approaches in health messaging.

1. Health communication during COVID-19:

• The challenges of messaging in a constantly changing pandemic environment.
• The need for clarity, simplicity, and engaging design to reach diverse audiences.

1. The rise of telemedicine:

• How telemedicine went from a niche tool to a mainstream solution during the pandemic.
• Unexpected benefits for both patients and providers and where telemedicine is headed next.

1. Lessons for brands and healthcare providers:

• How companies can adopt user-centered design to improve healthcare messaging.
• Why policy changes, not just communication, are sometimes the best solution to health challenges.