TES 019 - Creating Value So People Buy Your Stuff

In this episode, #1 Bestselling Author, Mel Abraham digs a little deeper into the ideation stage of the think up phase of business life. We dig into the concept of value creation. The only way to sell and generate revenue from anything that is commercially viable is to create value in someone else's life. Only then will they be willing to pay for it and you will receive value in return. Let us drill down into the concept of Value Creation Piece. After generating an idea, evaluating and selectin...