Thomas Coombes: You can change awareness through hope

In this episode of Comms for Good, I speak to Thomas Coombes about his influence in pioneering the hope-based communications approach. We delve into:

• The purpose of hope in an increasingly worrying political landscape
• The challenges of conveying urgency while remaining optimistic
• How to overcome and subvert the obstacles of a social media system which rewards negativity and sensationalism

Thomas is a global communications strategist who has spent 15 years working in political communications for Amnesty International, Transparency International, the European Commission, and global PR firm Hill & Knowlton. Check out the hope-based comms website and follow Thomas on LinkedIn.

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