88. Website Branding Goes Way Beyond Your Logo

2024-02-27

Send us a text! (Your number stays private) What's the first thing that comes to mind when you think of website branding? It's probably your logo, colors, and fonts, but the truth is branding goes way beyond those two things! This episode will clarify what branding is and how to ensure your brand is clear and consistent.Branding is your unique identity; it makes you recognizable to your audience across all your marketing channels. When you have your branding nailed down, it elevates your professionalism and builds trust with your ...

Send us a text! (Your number stays private)

What's the first thing that comes to mind when you think of website branding? It's probably your logo, colors, and fonts, but the truth is branding goes way beyond those two things! This episode will clarify what branding is and how to ensure your brand is clear and consistent.

Branding is your unique identity; it makes you recognizable to your audience across all your marketing channels. When you have your branding nailed down, it elevates your professionalism and builds trust with your audience. These minor tweaks can take your branding to the next level.

In this episode, I'm sharing what branding is, how to choose the best colors and fonts for your website branding, my tips for the types of images and graphics to use your website, the importance of having a consistent brand voice, and a fun way to incorporate your brand voice on your website.

01:15 - The most common misconception around branding

03:11 - An example of how branding can make you stand out from the crowd

03:39 - How to choose the right colors, fonts, and images for your website branding

06:53 - The power of consistency with your branding across all platforms

07:24 - The importance of establishing a brand voice that is authentic to you

Resources:

Episode 86, SEO-Friendly Content: Writing for Humans, Optimizing for Algorithms
Episode 87, 9 Things I Wish I’d Known Before My First Website
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Show Notes: https://kristendoyle.co/episode88

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