Episode 67: Building a Small Business Brand

Brand-building clinic. Podcast host Jay Ehret delivers a mini-branding seminar. Learn what a brand is, how it works, and how to build a brand for your small business. Included is a brand-building checklist. Topics include: Definition of a brand How a brand gives customers choices Unique selling proposition Inside-out thinking Why you need a brand How you can build a brand for your business. Guest: Podcast host, Jay Ehret goes solo on this one. No guests. Get complete show notes, links and the B...