Lee Judge on Great Storytelling, Connecting Dots, and Zero-Sum Games

Lee Judge is a keynote speaker, a creative marketer, a DJ, and currently the CEO of Content Monsta, a digital media company based in Atlanta. Lee was my first mentor when I moved down to Atlanta in 2022 and we’ve stayed close ever since. So, it was only right that my first episode off the rip would be with my man right here. In this episode, we begin by learning how Lee grew up on a large production chicken and tobacco farming North Carolina, how that was his first foray in entrepreneurship, and later how he first got into radio and production at Eastern Carolina University. After moving to Atlanta to make his run at the music producing business, Lee realized that if he transitioned into marketing automation and marketing operations, he could build on what he had already been doing. And that’s ultimately how Content Monsta was born – out of necessity. The COVID-19 pandemic suddenly made remote production a must-have, and Lee capitalized on it. Lee also shares his go-to song on the dance floor to get people moving when he DJs, and what it was like growing up as a Black man on a farm in North Carolina and witnessing systemic racism. One of the most poignant points of the interview comes when he opines on the saying “I don’t see color” and why that is a harmful thing to say, even if you don’t intend to do harm or realize it. Finally, Lee wraps up with some tips on public and keynote speaking, what makes a great storyteller, and finally, he shares his realest talk. Shoutout to Lee for taking the time to rap with me one time in the studio, and thanks for being my guy down here. It’s hard to find good people but you’re a real one, Lee. All love. Follow him on Instagram @aleejudge, check out his YouTube Channel, @aleejudge, if you need some help sharing your story digitally, hit up contentmonsta.com, and if you enjoy this episode, please drop a rating and a review wherever you listen to podcasts, and share it with two other people. Put ‘em on. Help me grow this show and keep building up this community.