What story will your audience notice and act on? How do you cut through noise to connect? And why does it seem so difficult for people and organizations to communicate clearly?
In today’s SPARKED hot take episode, messaging expert Ben Guttmann joins me to explore simplifying communication to ensure it resonates. Together, we tackle why most messages fail and how to design ones that compel action. Ben reveals the gap between hyper-distracted modern brains and Stone Age instincts. And why must we meet audiences where they are? He also offers interesting insights on how to use constraints to spark creative breakthroughs.
In today’s episode we’re digging into:
And we’re in conversation with:
SPARKED HOT TAKE WITH: Ben Guttmann | Website | Book
Ben Guttmann is a marketing entrepreneur and educator, and is the author of Simply Put: Why Clear Messages Win — and How to Design Them. Ben is the former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.
YOUR HOST: Jonathan Fields
Jonathan is a dad, husband, award-winning author, multi-time founder, executive producer and host of the Good Life Project podcast, and co-host of SPARKED, too! He’s also the creator of an unusual tool that’s helped more than 650,000 people discover what kind of work makes them come alive - the Sparketype® Assessment, and author of the bestselling book, SPARKED.
How to submit your question for the SPARKED Braintrust: Wisdom-seeker submissions
More on Sparketypes at: Discover You Sparketype | The Book | The Website
Find a Certified Sparketype Advisor: CSA Directory
Coaches & Leaders: Tap a Game-Changing Credential - The Certified Sparketype® Advisor Training. This powerful training and certification is designed to help you:
Learn more HERE. Next Training starts March 2024
Presented by LinkedIn.
The Art of Decision-Making: Trusting Yourself and Avoiding Decision by Committee
Myth-Busting Productivity | Unlocking the Secret to More Free Time
How Workarounds offer a Solution to the Most Complex Problems
How to Find a Sense of Belonging in the Freelance World
How to Ask for Help and Actually Get What You Need
The Real Reason Why We Don’t Ask for Help
The Surprising Power of Creative Disappointment
How to Succeed at Anything Worth Doing | 2023 Kickstart
How Do You Scale a High-Touch Service Without Losing What Makes It Exceptional?
How to Make a Big Difference, In a Sustainable Way
How to Hold Onto Your Spark When Work Seems All-Consuming
How Do We Know What Truly Sparks Us vs. What’s Social Conditioning?
How to Thrive as a Multi-Passionate Person in a Specialist-Craving Work World
How to Reimagine Work in a Way that Re-energizes You
How to Overcome Perfectionism and Get the Job Done When You Don’t Feel Confident
How to Move Forward with Self Compassion & Curiosity after Loss
How I Took a Month Off to Write & Make Art (and what REALLY happened)
How to take a Life-Changing Sabbatical with DJ Didonna
How to Build the Team Habit of Belonging
How to Handle the Parts of a Job You Love that Don’t Come Easily
Create your
podcast in
minutes
It is Free
The Meaningful Life with Andrew G. Marshall
Heal, Survive & Thrive!
A Voice In The Darkness
جافکری | Jafekri
BPLUS بیپلاس پادکست فارسی خلاصه کتاب