Site traffic is super important, but what’s equally important (or arguably even more important) is how long people stay on your website. A bunch of quick hits to your site from your Instagram or Google search is awesome, but only awesome if those people hang around long enough to get to know your business, what you sell, and how you can help them. The more time someone spends on your site in a single visit, the more likely they will return later, the more trust you’re building with them, and the more likely tha...
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