Building Partnerships That Last: Why Affiliates Deserve More & Operators Need to Listen

In this compelling episode, Lee-Ann Johnstone sits down with Richard Dennys, CEO of Game Lounge, for his second appearance on the podcast. Richard brings a unique perspective to partnership building, drawing parallels between his 30-year relationship, his passion for boating, and running a successful affiliate business with 60 live websites generating 15-20,000 new players monthly. This conversation goes beyond typical business advice, exploring the human elements that make partnerships truly successful in the affiliate marketing industry.

We're delighted to have Mate Affiliates supporting this season of the podcast - thank you for making these conversations possible.

Talking points include:

• How a 30-year relationship teaches you about building business partnerships.
• Why Game Lounge implemented a radical data transparency index to evaluate affiliate platforms.
• The surprising results of implementing a four-day work week and doubling productivity per employee.

Listen to find out more about:

• Why treating affiliate relationships like a community rather than traffic suppliers transforms program performance.
• How Richard uses "synthetic players" and AI to test and optimise affiliate partnerships.
• The three essential tips every affiliate manager needs to focus on in the next month.

Key segments of this podcast and where you can tune in to go direct: 

[12:52] Boating philosophy: Why being on the water mirrors running a successful business.

[28:59] Four-day work week results: How less time created more productivity.

[34:48] Three essential tips for affiliate managers building successful partnerships.

Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.

Send me a text with your questions