Do famous people become famous for staying in their lane? Do some find fame by carving out a lane that never existed before? What is the disruptive promise of charisma in this wellness space, which draws consumers burdened by a double disillusionment? They arrive, disillusioned by conventional medicine and conventional religion. What can the charismatic influencer offer them, and how do they do it?In this last free bonus episode, Matthew explores the charismatic logic of wellness, in which yoga teachers can become famous...
Do famous people become famous for staying in their lane? Do some find fame by carving out a lane that never existed before? What is the disruptive promise of charisma in this wellness space, which draws consumers burdened by a double disillusionment? They arrive, disillusioned by conventional medicine and conventional religion. What can the charismatic influencer offer them, and how do they do it?
In this last free bonus episode, Matthew explores the charismatic logic of wellness, in which yoga teachers can become famous by playing at being doctors, and doctors can become famous by playing at being priests. Starting with the strange tale of BKS Iyengar (and how he stretched his way into all three roles through sheer will), this journey will lay out how the basic schtick of the 20th-century the wellness personality has primed the ground for our current explosion in conspirituality.
Matthew will look at how MDs like Tom Cowan, Kelly Brogan, Christiane Northrup, and Zach Bush all run the “Iyengar Arc” in reverse. Where the yoga master was unschooled in medicine, these doctors are unschooled in spirituality. But that doesn’t stop them from pretending to be experts in a weird cocktail that fails both. In their aspirations to spiritual leadership, they each screw the pooch. Cowan ends up shilling for Rudolf Steiner, who knew nothing about viruses, and even less about how not to be a racist. Brogan thinks that Kundalini Yoga is “thousands of years old” even though it was invented by a sociopath in the 1970s. Northrup seems to think that angel channelers are qualified to tell people how to live. And Zach Bush recounts a mystical experience to a group of retreatants in Italy, in which he became a sardine, and realized he wasn’t afraid to die—partly why he uses Reiki instead of pain medication when he’s on the hospice shift.
Ultimately, the “charismatic collapse” between doctor and priest distorts medicine and makes spirituality banal. Perhaps if we see this clearly, we’ll look for better leaders.
Show Notes
Iyengar’s Light on Yoga wiki
Foucault’s Les Mots et Les Choses wiki
Brogan’s Vital Life Project
Anne Cushman interviews BKS Iyengar for Yoga Journal, 1997
About Siddha Yoga
Tom Cowan’s disciplinary rap sheet
Cowan’s disinfo vid
CBC debunks Cowan
Dr. Wilson
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