Episode 49 - The Customer Was Front and Center at Social Media Marketing World

Although “marketing” is its name, the annual Social Media Marketing World conference in San Diego had much to say about social customer care. In addition to the official Customer Service track consisting of six sessions, many marketing speakers spoke about the importance of customer experience and customer service. Episode 49 of the Focus on Customer Service podcast offers up a first-hand account of the customer taking center stage at #SMMW17, including highlights from a dozen speakers.