Three Focus Group Questions You can Use to Reveal Hidden Case Weaknesses [Ep 157]

2026-01-14

Download

"What part of this story just doesn't hit you right?" How would a potential juror answer that question? We're talking about gut feeling, instinctive reaction: something that's there, and they're trying to put their finger on it. These are very good avenues to explore in focus groups, and can uncover emotional and cognitive responses that you weren't expecting. Today's episode features three questions that are deceptively simple ye...

"What part of this story just doesn't hit you right?"

How would a potential juror answer that question? We're talking about gut feeling, instinctive reaction: something that's there, and they're trying to put their finger on it.

These are very good avenues to explore in focus groups, and can uncover emotional and cognitive responses that you weren't expecting.

Today's episode features three questions that are deceptively simple yet powerful in their nuance and framing. Successfully applying them will not only make your case stronger, but help you be much better prepared for what the other side is thinking as well.

In this episode:

Strategic questions can reveal case weaknesses effectively.
There are hidden weaknesses in your case that you may not see.
Asking jurors to explain the case in their own words can uncover confusion.
Emotional responses are crucial in jury decision-making.

You can also watch this episode on my YouTube Channel:
Three Focus Group Questions You can Use to Reveal Hidden Case Weaknesses [Ep 157]

Are you a lawyer looking to run your own virtual focus groups? I have a free starter kit that can help you get started that includes checklists, questionnaires, confidentiality forms and more!

Use this link to download: https://elizabethlarrick.kit.com/diyvirtualfocusgroups

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Have a trial or mediation coming up and want to test with a focus group? Book a free consultation call with Elizabeth to learn more:

www.calendly.com/elizabethlarrick

Don't miss out on the Trial Lawyer Prep Newsletter that is delivered right to your email with extra tips and 'how to' information. Join the newsletter here: