The Real Reason You Brush Your Teeth

One of my favorite examples of marketing to the unseen real or emotional reasons behind people's behaviors vs their post-rationalization. Let's talk CPG: toothpaste. And: Thanks for answering the survey / poll about the format of this show. You guys don't really like the 5 minute episodes. I'll try and keep them to 3-4 minutes. Going forward, this show will air in 3-4 minutes, 2-3 times per week. No more daily briefing. I don't have time and quality suffers when I force it. If you are listening as an Alexa Flash Briefing, just skip ahead whenever you hear a repeat. It'll be fresh the next day or day after. If it annoys you, unsub and just subscribe to the podcast since it will only be in your feed when it's new. Nothing is set in stone. Free to be you and me. Hugs.

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