Episode 83: What does prospecting look like for an in person event w/Don Goettling & Gino Fronti

In this episode of the Coffee & Questions podcast, Don & Gino share how they’re approaching marketing for their upcoming in-person event, highlighting a deliberate shift away from relying on Facebook ads — a first for them. Instead, they emphasize the power of organic prospecting and relationship-driven strategies to fill the room.They discuss the tactical ways they’re prospecting, from leveraging their existing networks and past attendees to tapping into referral partners and personal outreach. The conversation underscores the value of consistency, authenticity, and direct connection as alternatives to paid advertising.

A big takeaway is that this approach has actually strengthened their event promotion, allowing them to create more meaningful engagement with potential attendees. It’s less about broad paid reach and more about targeted, personal conversations that drive higher quality participation.

Connect with Don & Gino:

Instagram: https://www.instagram.com/dongoettling24/ , https://www.instagram.com/ginofronti/

LinkedIn: https://www.linkedin.com/in/don-goettling-8ba05a50/ , https://www.linkedin.com/in/ginofronti/

Sales Mastery Event: https://www.salesmasteryevent.com/

Connect with Michelle:

Website: https://bermanmediapd.com/

Instagram @BermanMediaSocial

YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ

Need a Dynamic Speaker for an Event or Group? Duh...Me!

Email: Michelle@bermanmediapd.com