SFPP 294: Building Brand Value to Attract Luxury Clients with D’Arcy Benincosa

2025-07-02

In this episode of the Six Figure Photography Podcast, Ben Hartley and Noella Andre sit down with the incredible D’Arcy Benincosa — luxury photographer, brand strategist, and seven-figure business coach. D’Arcy has built multiple six-figure photography businesses and a thriving seven-figure education brand, capturing glamorous weddings across 30 countries and helping photographers scale from $5K bookings to $25K dream clients. D’Arcy shares the real strategy behind building brand value so you can confidently charge more and attract clients in the luxury market. She breaks down how to refine your style, ...

D’Arcy has built multiple six-figure photography businesses and a thriving seven-figure education brand, capturing glamorous weddings across 30 countries and helping photographers scale from $5K bookings to $25K dream clients.

D’Arcy shares the real strategy behind building brand value so you can confidently charge more and attract clients in the luxury market. She breaks down how to refine your style, craft magnetic proposals, and overcome money mindset blocks that hold photographers back.

You’ll also hear an honest conversation about the controversial topic of “luxury,” the power of intentional branding, and why photographers need to stop people-pleasing and start leading their clients to create extraordinary work.

What You’ll Learn:

How to build value so you can charge higher rates
What luxury really means and why the word still matters
The power of refining your artistic voice
Portfolio mistakes that are holding photographers back
How to present proposals that feel premium and aligned with luxury clients
The surprising psychology of pricing and perception

Links & Resources:

Website: darcybenincosa.com
Instagram: @darcybenincosa

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