R2Kast 346 - Ben Briggs on bagging Wainwrights, football, and farming media

Today we welcome Ben Briggs onto the R2Kast! 🎙️ From Editor at Farmers Guardian to Head of Marketing and Comms at the UK AgriTech Centre, Ben’s journey through agricultural journalism and strategy is full of purpose. But it’s not just media—Ben is also a Wainwright finisher and passionate fellwalker. 🏞️

We explore Ben’s love for the Lake District, where walking helped him process work stress and stay grounded. He shares how it all started with his gran dragging him up Parlick at age three, and how he now walks with his sons, passing on that love for the outdoors. 👨‍👦‍👦⛰️

Ben also reflects on his rural upbringing—his parents ran a milk round in Blackburn—and his pride in the town’s moment of football glory in 1995. A Blackburn Rovers fan for life, his story intertwines sport, identity, and place. ⚽🥛

This episode blends personal stories with big-picture reflections on leadership, rural storytelling, and giving back to the sector. A thoughtful, energising listen! 📢💬

Enjoy! 😊

Thank you to Howden Rural for the continued support.

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