AMZPPC #105: How to Become an Amazon Sponsored Display Master

We first covered Amazon Sponsored Display Ads last year, and since then, they’ve really come into their own in the Amazon PPC world. What was once a fledgling beta is now part of the Holy Trinity of Amazon ad types. A lot has changed in a year, and we’re here to give you the rundown of what’s new with Sponsored Display Ads, why you should be using them, and how to get the most out of them.

Join Mike and Brent as they tour the complex world of Amazon Sponsored Display Ads and show you how to take advantage of their unique targeting options and use them to boost awareness.

We'll see you in The Badger Den!

Highlights

1:05 Intro

7:08 Sponsored Display Ads Update

17:04 How Sponsored Display Ads fit into your Amazon PPC Strategy

31:53 Views Retargeting and Custom Audiences

39:55 Searches Targeting

42:41 Purchases Retargeting

44:26 Structuring your Sponsored Display audiences

49:00 Product Targeting

51:34 Bidding

52:36 Optimization Tips

56:22 Closing Thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

AMZ Pathfinder: https://www.amzpathfinder.com/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver