Morgan Riddle on changing the world of tennis, embracing the term WAG, why she doesn’t often work with Taylor Fritz, and living in a “prison of perception”

Madeline and Charlotte are thrilled to welcome Morgan Riddle to the show! The tennis influencer, content creator, co-founder of The 400 Club, and girlfriend of tennis star Taylor Fritz joins the gals for a wide-ranging conversation about where she came from, how she conquered the tennis world, and where she’s going next.

They chat about how Morgan grew up going to hockey games in Minnesota, wore heels to high school, went to Wagner College, and then moved to LA, where she met Taylor. She talks about the first time she went viral, why she quit her job to become a full-time influencer, why she and Taylor deliberately don’t work together, and her relationship with her stylist who she met when she was 13. Morgan also describes the process of choosing what she wears to matches, why she decides to speak out against injustice on social media, and how she’s seen the tennis world dress differently since she started going on tour. She also talks about the worst sporting event experience she ever had and which sports she’d love to go to more often.

Then Morgan talks about The 400 Club, the company of which she’s a co-founder. She wants to give women places that feel safe to watch sports and help brands understand how to reach female fans in ways they haven’t thought of before.

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