Today, I'm joined by Cameron Falloon, founder of Body Fit Training, an Australian fitness franchise scaling progressive, strength-based group training. After training pro athletes for 30 years, Cameron wanted to recreate structured conditioning for weekend warriors. He launched Body Fit Training in 2017 — packaging resistance, cardio, and functional movement in guided 8-10 week programs. Since then, the company has added over 450 locations, 60K members, and partnerships with Xponential Fitness and Hyrox. In t...
Today, I'm joined by Cameron Falloon, founder of Body Fit Training, an Australian fitness franchise scaling progressive, strength-based group training.
After training pro athletes for 30 years, Cameron wanted to recreate structured conditioning for weekend warriors. He launched Body Fit Training in 2017 — packaging resistance, cardio, and functional movement in guided 8-10 week programs. Since then, the company has added over 450 locations, 60K members, and partnerships with Xponential Fitness and Hyrox.
In this episode, we discuss the company's progressive, results-driven approach to group fitness. Plus, we cover Xponential Fitness's acquisition of BFT and Cam's goals for international growth.
In this episode, you'll learn:
• Why traditional studio business models hinder consistency
• How Cameron sees AI impacting group fitness and personal training
• What BFT's deal with Xponential Fitness means for the company's future
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BFT Website: https://www.bodyfittraining.com/
BFT IG: https://www.instagram.com/bft_global/
Cameron's Email: Cameron@bodyfittraining.com
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Chapters:
(00:00) Introduction
(01:25) Philosophy behind Body Fit Training
(05:30) Programming challenges in group fitness
(09:07) The challenges of starting a franchise business
(09:53) The origin of functional fitness in Australia
(11:52) Shifting focus to best practices in the fitness industry
(17:45) The key factors in a franchise business
(18:50) Implementing high performance philosophy in group fitness
(20:16) Consistency as a challenge and opportunity in fitness industry
(26:14) The motivation behind starting Body Fit Training
(28:15) The acquisition partnership with Xponential Fitness
(33:59) Future growth and partnerships
(37:24) Using technology and AI to enhance the member experience
(39:55) The future role of human coaches in the fitness industry
(42:28) Conclusion
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