The Business of Wool

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In today's episode, we broaden our focus with Kristen Buchanan, one of the founders of Pacific Northwest Fiber Connect. Along with co-founders Hannah Paquette and Jolene Quaintance, Kristen is helping build a "chamber of commerce" for the fiber industry across Washington, Oregon, and Idaho. The organization's mission is to strengthen and grow the Pacific Northwest's regional fiber economy by connecting producers, businesses, and consumers. Kristen shares the inspiration behind this new venture, the challenges of launching a grassroots organization, and why building strong regional connections is more important than ever.

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