275: How To Create a Compelling Brand Story That Works As A Lead Machine For Your Business

2024-02-26

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How to tell your brand story on social media and on your website with Mariana Henninger from Brand Magnetic! Oftentimes when I am researching other indoor playground businesses, I find that ONE thing is sorely lacking from many websites and social media channels-- And that is a captivating and intentional BRAND story. Now I know you may be watching and thinking, I don’t want to put my personal business out there- I prefer to be behind the scenes. And that is absolutely OK. You can share a really i...

How to tell your brand story on social media and on your website with Mariana Henninger from Brand Magnetic!

Oftentimes when I am researching other indoor playground businesses, I find that ONE thing is sorely lacking from many websites and social media channels--

And that is a captivating and intentional BRAND story.

Now I know you may be watching and thinking, I don’t want to put my personal business out there- I prefer to be behind the scenes. And that is absolutely OK. You can share a really impactful business origin story while protecting your privacy. Or maybe you just don’t know what to say, or don’t think people will care.

Whatever your reason may be for NOT yet putting together your play cafe or indoor playground brand or business story and sharing it far and wide– I want to put an end to it TODAY. My guest today, Mariana Henninger is an Emmy award-winning filmmaker who is as obsessed about beautiful, personal and intimate video storytelling as she is about marketing and sales.

Her stories have been on the homepage of the New York Times, Wall Street Journal, TIME Magazine and many others. She’s worked as a Senior Producer for NBC and Peacock for 5 years and with brands such as Microsoft, Hulu, Wells Fargo and the UN telling emotion-driven stories.

She’s also the founder of Brand Magnetic where she helps entrepreneurs kill painfully long sales cycles, build trust faster and sell faster with a 2-4 minute emotion-driven Brand Video.

And in this episode Mariana is going to share…

✅WHY every business needs a powerful brand story

✅How to structure yours in a way that grabs your audiences attention

✅How and where to share your story in a way that actually results in more customers and sales

✅How to still tell your brand story even if you don’t want to be the FACE of your business

And much more.

Whether you’re already open or you’re still laying your plans– I know you have an amazing story and I am so excited to welcome Marianna to the show to help you tell it in a way that moves your business forward by forming real connections with your audience.

Brand Magnetic Website: https://brandmagnetic.com/

Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD

OTHER RESOURCES:

Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU

What's Working 2023 Guide: http://bit.ly/3GwXQAS

Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD

Fund Your Indoor Play Business: http://bit.ly/38KbYbz

Courses & Consulting: http://bit.ly/3N7bPAI

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: https://bit.ly/3Ia4PTK

Michele’s Website: https://www.michelecaruana.com

YouTube Channel: https://bit.ly/3JDkSe7