Ep. 102 - Paul Feldwick on change, research and the inherent showbusiness of advertising.

Advertising expert and author Paul Feldwick joins us for a look at whether advertising has fundamentally changed or if it's just that our perception of it has been challenged by recent developments in the media landscape. Paul Feldwick on Amazon https://www.amazon.co.uk/Paul-Feldwick/e/B001K8DRS8?ref=sr_ntt_srch_lnk_2&qid=1698853491&sr=8-2