Building a Culture of Change in Content Marketing (w/ Amy Woods)

Amy Woods, founder of Content 10x, shares her journey from management consulting to content repurposing. She explains how she started her own business and developed a proposition to help businesses create and distribute content more efficiently. Amy discusses the importance of culture in implementing change and the need to gradually introduce new ways of working.

The conversation explores the concept of repurposing content and the value of maximizing the ROI of each piece of content. It also touches on the role of AI in content creation and the importance of using it strategically. They discuss the future of content marketing, including the focus on video content and the potential for lower production value in exchange for authenticity and accessibility. They also mention the importance of staying up to date with platform changes, particularly on LinkedIn.