In this episode of Winning Through Culture, hosts Tim Flanagan and Amanda Kramer sit down with Garry Ridge, Chairman Emeritus of WD-40 Company, bestselling author, and founder of The Learning Moment. Known globally as The Culture Coach and affectionately as The Dean of Dumbassery, Garry shares timeless lessons on leadership, learning, and creating workplaces where people feel safe, valued, and inspired to do their best work.
Garry explores how great leadership is simple—but never easy. From the meaning behind his b...
In this episode of Winning Through Culture, hosts Tim Flanagan and Amanda Kramer sit down with Garry Ridge, Chairman Emeritus of WD-40 Company, bestselling author, and founder of The Learning Moment. Known globally as The Culture Coach and affectionately as The Dean of Dumbassery, Garry shares timeless lessons on leadership, learning, and creating workplaces where people feel safe, valued, and inspired to do their best work.
Garry explores how great leadership is simple—but never easy. From the meaning behind his book Any Dumb-Ass Can Do It to his “Maniac Pledge” for accountability, he emphasizes that effective leaders balance courage with care and toughness with tenderness. His approach to leadership centers on trust, curiosity, and continual learning—what he calls “learning moments.”
Through engaging stories and practical wisdom, Garry outlines the four cultural pillars every organization needs: care, candor, accountability, and responsibility. He reminds us that when leaders build cultures of trust and openness, people not only perform better—they go home happy, and that happiness ripples out into families and communities.
Key Topics:
- The real meaning behind Any Dumb-Ass Can Do It and lessons from the humble donkey
- Leading with both toughness and tenderness: the heart of gold and backbone of steel
- The “Maniac Pledge” and how to empower accountability in organizations
- Why “learning moments” turn mistakes into growth
- The four pillars of a thriving culture: care, candor, accountability, responsibility
- Creating clarity through hierarchical core values
- How leaders can coach, not manage—and why it matters for culture
- The ripple effect of happy workplaces on families and communities
About Garry Ridge:
Garry Ridge is the Chairman Emeritus of WD-40 Company and recipient of an Honorary Doctor of Humane Letters from National University, recognized for his lifetime contribution to leadership, organizational culture, and workplace transformation. He also holds a Master of Science in Executive Leadership from the University of San Diego.
Known globally as The Culture Coach, Garry helps leaders design workplaces where people feel safe, valued, and inspired to do their best work. Through his firm, The Learning Moment, he partners with executives to create cultures of trust, collaboration, and purpose-driven performance. He also serves on the boards of The Gorilla Glue Company and Eastridge Workforce Solutions, where he brings decades of global leadership expertise.
A sought-after speaker and bestselling author, Garry co-authored Helping People Win at Work with Ken Blanchard and contributed to Work is Love Made Visible. His most recent book, the USA Today bestseller Any Dumb-Ass Can Do It, reinforces his belief that great leadership is simple—but never easy.
Affectionately known as The Dean of Dumbassery, Garry champions the idea of “learning moments,” encouraging leaders to turn mistakes into opportunities for growth. His core philosophy is clear: when people feel safe, valued, and connected, they do their best work—and go home happy. That ripple effect strengthens families, communities, and ultimately, the world.
Related Content: Braving the Workplace: Building Belonging and Leadership with Dr. Beth Kaplan | How to Build and Fuel a Healthy Company Culture
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About Winning Through Culture
In today’s ever-changing world, it is more important than ever for an entrepreneur to stay impactful and relevant.
That’s where Winning Through Culture comes in! This podcast will let you inside the dynamic minds of Tim Flanagan and Amanda Kramer to give you expertise, insight, and tips so that you can remain impactful and relevant.
With Tim and Amanda’s experience and desire to plant knowledge in the business leaders around them, we hope you will take this podcast into your everyday life as an upcoming entrepreneur.
This genuine content will provide opportunities, relationships, and a community to expand your personal and professional growth.
Let’s create a winning culture together!
Connect with Us
- Tim Flanagan: LinkedIn | Instagram
- Amanda Kramer: LinkedIn
- Garry Ridge: LinkedIn
Important Links
- The Pelora Group
- The Learning Moment Inc
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