In today’s episode of Clean Power Hour, Tim Montague sits down with LinkedIn marketing expert Jacob Lundy to unveil powerful strategies for clean energy professionals looking to maximize their B2B marketing efforts on LinkedIn. As the premier platform for business-to-business connections, LinkedIn offers unique opportunities for renewable energy companies to reach decision-makers and build meaningful relationships that convert to business.Jacob Lundy, a 10-year veteran of marketing with a focus on clean energy and founder o...
In today’s episode of Clean Power Hour, Tim Montague sits down with LinkedIn marketing expert Jacob Lundy to unveil powerful strategies for clean energy professionals looking to maximize their B2B marketing efforts on LinkedIn. As the premier platform for business-to-business connections, LinkedIn offers unique opportunities for renewable energy companies to reach decision-makers and build meaningful relationships that convert to business.
Jacob Lundy, a 10-year veteran of marketing with a focus on clean energy and founder of MarkEttergy, shares his expertise as LinkedIn's inaugural advanced advertiser for the LinkedIn Ads Show's fanatics program. Throughout this value-packed conversation, Jacob breaks down six proven LinkedIn growth hacks specifically tailored for renewable energy professionals, from developers and EPCs to OEMs and consultants.
Episode Highlights:
- LinkedIn's B2B Marketing Power: Why LinkedIn is the essential platform for clean energy professionals and how it differs from consumer-focused platforms
- LinkedIn Follower Tokens: How to effectively use your 250 monthly tokens to grow your company page following with targeted industry connections
- Manual Bidding Strategy: How switching from automated to manual bidding can save thousands in advertising costs while maintaining effectiveness
- Text Ads Optimization: Leveraging text ads as "digital billboards" for consistent brand awareness with renewable energy decision-makers
- Document Ads for Engagement: Using document carousel ads to tell your brand story and build trust before prospects click through to your website
- List Building for Renewable Energy: Creating targeted company lists with 100% accuracy to eliminate wasted ad spend on irrelevant audiences
- Employee Targeting Strategy: How to effectively reach decision-makers by segmenting companies by employee size and job functions
- InMail Strategy: Best practices for connection requests and InMail messaging to increase response rates
Listen now to discover how these LinkedIn growth hacks can help your clean energy business connect with the right audience and drive meaningful business results.
#CleanEnergy #LinkedInMarketing #RenewableEnergy #B2BMarketing #SolarMarketing #CleanPowerHour #GrowthHacks #LinkedInAds #CleanTech
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