Episode 73 - Backing Beef with James Madden

This is NOT an episode for vegans. We tread some polarising ground with animal welfare and veganism with James Madden, who explains why his company’s vision to ‘cultivate a better food world’ sees meat on the table.

Over a number of years, James has worked alongside his father, to shape what was originally a boutique lamb brand, into the portfolio his food service and meat distribution company, Flinders and Co. represents today.