Ep 59: How to Create a Blockbuster Podcast (Part 2)

(Part 2 of 2) How do you create a blockbuster podcast? This episode explores the tips, tricks, and best practices of a master. My guest is Alex Blumberg, who cut his teeth on the king of all radio shows (This American Life) and recently co-founded Gimlet Media. Gimlet swiftly conquered the iTunes rankings with two blockbuster podcasts: Reply All and StartUp. Podcasters everywhere asked: how the hell does he do it?  This episode provides some answers. (This Part 2 also includes a sample of my upc...