Healthcare Marketing in a Privacy-First World

Aaron Burnett, CEO of Wheelhouse Digital Marketing Group, joins CJ Wolf to decode the complex world of healthcare marketing, privacy laws, and risk mitigation. 

What You’ll Learn: 

• The evolving legal landscape: OCR guidance, AHA lawsuits, FTC enforcement 
• Why third-party tracking is out—and what to use instead 
• How to collaborate across marketing, IT, and compliance 
• What “data destiny” really means for covered entities 
• Emerging solutions like media mix modeling and private analytics 

Who Should Listen: 
Compliance officers, healthcare marketers, IT leaders, and anyone responsible for HIPAA risk management in a digital world. 

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