REPLAY: Birchbox Co-Founder and CEO Katia Beauchamp

Knowing that “beauty is hard to sell on the internet,” this subscription box CEO still pursued a breakthrough company model that would eventually redefine beauty buying habits. But it was not a straight line from a business-school idea to a multi-million dollar annual revenue. Potential investors didn’t get it. Makeup purveyors didn’t see the vision. And customers had to be found. Katia tells Alicia the full riveting story.

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