EP328: Anthony Franco - How To Founder

“It’s lonely, but you don’t have to be alone.” 

Most successful businesses don’t start with a grand plan—they begin as side hustles. Entrepreneurship isn’t always about venture capital, exits, or unicorn status. Often, it’s about following what excites you and figuring things out as you go. There’s a gritty, blue-collar reality to building something from scratch, where the courage to take one small step can open the door to ownership, impact, and freedom. 

Anthony Franco shares stories from building and exiting six companies, highlighting the overlooked truths of the founder’s path. He reveals how most of his ventures began unintentionally, powered by curiosity, problem-solving, and a willingness to work hard even when the rewards weren’t immediate. His lessons are grounded, funny, and unfiltered—a refreshing take on what it really means to start and scale a business. 

Franco is a serial entrepreneur and the co-host of the How To Founder podcast. He’s launched and sold multiple tech ventures, landed a deal on Shark Tank, and supported hundreds of founders. While his companies have earned awards and media praise, he’s most passionate about sharing hard-won lessons and making entrepreneurship less lonely. 

Check out Anthony’s podcast, How To Founder. 

https://www.howtofounder.com/

Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of over 100 books, including Branding Small Business For Dummies, Double Your Income Doing What You Love, Canadian best-seller Chicken Soup for the Canadian Soul, and he co-authored the New York Times best-seller Chicken Soup for the Parent’s Soul. Raymond’s latest, co-authored book is The AI Millionaire’s Path: Discover How ChatGPT‐Written Books Become Bestsellers and How They Can Make You a Millionaire Author!.

www.Aaron.com