226 Is Podcasting a Good B2B Marketing Technique?

2025-01-07

Think podcasting is just for B2C? Think again. I break down 5 powerful ways to use your podcast as a B2B marketing tool. From building authority to closing deals, your podcast can do more than you think—if you do it right. Here’s what you’ll discover in this episode: Build Authority: Show up consistently and share your expertise to position yourself as the go-to expert in your industry. Borrow Credibility: Feature respected guests to signa...

Think podcasting is just for B2C? Think again.

I break down 5 powerful ways to use your podcast as a B2B marketing tool. From building authority to closing deals, your podcast can do more than you think—if you do it right.

Here’s what you’ll discover in this episode:

Build Authority: Show up consistently and share your expertise to position yourself as the go-to expert in your industry.
Borrow Credibility: Feature respected guests to signal you're playing in the big leagues and expand your reach.
Boost Discoverability: Use SEO and social media to make your podcast easier to find and enhance your online presence.
Build Trust: Nurture relationships with your ideal clients through consistent, valuable content.
Close Deals: Incorporate your podcast into proposals and showcase episodes as social proof to seal the deal.

You’ll also learn why keeping your podcast listener-centric is critical to its success as a marketing tool and how to align your show with your business goals for maximum ROI.

Episode #222:

https://podcastperformancecoach.com/222-generate-quality-leads-podcast/

Ready to make your podcast the ultimate tool for authority, trust, and sales? Press play.

Check out the Podcast Tune-Up Program

or learn more about Concept to Casting Podcast Launch Program on my website:

PodcastPerformanceCoach.com.

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