#174: Fitness Industry Trends 2025, Mastering Lead Generation and What Most Small Gym Owners Get Wrong with Justin Tamsett!

2025-06-10

Justin "JT" Tamsett is a globally recognized fitness industry expert, speaker, and business coach with over 30 years of experience. A former gym owner and fitness instructor, he now helps gym owners and managers improve profitability, member retention, and leadership skills through his company, Active Management. As the host of the Fitness Business Podcast and a leader of REX Roundtables in the US and Australia, he has spoken at over 40 conferences in 23 countries. Passionate about reducing global...

Justin "JT" Tamsett is a globally recognized fitness industry expert, speaker, and business coach with over 30 years of experience.

A former gym owner and fitness instructor, he now helps gym owners and managers improve profitability, member retention, and leadership skills through his company, Active Management.

As the host of the Fitness Business Podcast and a leader of REX Roundtables in the US and Australia, he has spoken at over 40 conferences in 23 countries.

Passionate about reducing global healthcare costs by promoting physical activity, JT is dedicated to empowering fitness entrepreneurs and shaping a healthier world.

Some of the takeaways from today's show:

- Responding promptly to inquiries is crucial for conversions.

- Many gyms fail to follow up on leads effectively.

- A simple follow-up system can significantly improve lead management.

- Small gym owners often overcapitalize and struggle with cash flow.

- Strength training is becoming increasingly popular among all demographics.

- Recovery practices in gyms lack proper programming.

- Pilates is a growing trend in the fitness industry.

- Referrals remain a powerful tool for increasing membership.

- Offering incentives for referrals can boost client acquisition.

- Understanding consumer trends is essential for gym owners.

Today's show is sponsored by my six month business mentorship: Apply below.