Episode 274: How To Assign A Monetary Value To A Goal Completion in Google Analytics - Data Driven Daily Tip 353

Google Analytics can be an amazing Business Intelligence Dashboard, if you set it up properly.   While setting it up to track eCommerce Conversions is one thing, which I've shown you here - https://www.youtube.com/watch?v=-wgJJAV3BP4&feature=emb_title - setting it up to track leads - and assign a monetary value to those leads, is another.  For example, let's say each time your business gets a new lead from your website, you're 10% likely to close the sale. If the average sale is $50,000, this lead might be worth $5k to your business.  Assigning a value to a lead is easy, and I show you how to do it in this video.  When you assign a value to a goal completion, you can easily attribute it back to a referral source.  For example, let's say you've run $1k in Facebook Ads in the last month. You'd want to know how much value in leads you've generated from that ad. This tip shows you how to get that all set up to use Google Analytics as a Business Intelligence Dashboard for your website.

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