#104 The Future of Fashion UX: Metaverse, AI & Authenticity with Rachel Rosenson

In this episode of The Future of UX, I’m joined by Rachel Rosenson, a design leader at Zalando, to explore the intersection of fashion, innovation, and emerging technologies. From AI-driven fashion trends to the reality of the metaverse, Rachel shares her insights on what’s hype, what’s real, and how designers can shape the future of fashion e-commerce.

✨ How Zalando’s innovation lab, The Studio, is shaping the next 3–5 years of fashion UX
🛍️ The role of social commerce in fashion and what drives user inspiration
🤖 How AI and automation are impacting fashion e-commerce and design workflows
🎭 Why authenticity and storytelling are critical for designers in the AI era
🌎 The real impact of the metaverse—hype vs. practical applications in fashion
💡 The skills designers need to stay relevant in an evolving industry

Resources mentioned:

Rachel's websitehttps://www.rachelrosenson.com/

Find Rachel on Linkedin LinkedIn

References:Amy Webb @ Future Today Institute

Jaron Lanier, fantastic author with incredible website design

Other resources

💻 ✨Waiting list for the AI Academy: 6-week Bootcamp to Learn How to Master AI as a Designer

→⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get notified when doors are opening again⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 0€ AI mini Training for Designers 👈

→⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn 3 strategies to leverage gen AI as a designer in just 30 min⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

💌 Newsletter

→⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Wix Studio:

⁠⁠⁠⁠https://www.wix.com/studio⁠⁠⁠⁠

Find Patricia on Socials

📸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🎨 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🐦 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📝 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠My UX Design Blog ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🎥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube ⁠⁠⁠⁠