Selling From One-Off Events: Designing Afterlives for Ephemeral Work

There is something quietly brutal about making work that only exists for a day. You build it. You rehearse it. You hold your nerve. The room fills. The moment happens -

And then everyone goes home. You are left standing in the afterglow asking a question most artists feel ashamed to ask.

How does something this ephemeral actually support my life?

Not just my reputation. Not just my sense of meaning. My ability to keep making work. Today, Ceri talks about how one-off events, performances, and live moments can generate income and momentum without turning your practice into merch, without exhausting your audience, and without betraying the integrity of the work.

This is about designing afterlives.

KEY TAKEAWAYS

• Artists can sell from one-off events without cheapening the work, overpromoting, or burning out. They can design afterlives for ephemeral work, where income, integrity, and longevity can sit side by side.

• Think about the entire life cycle of a one-off event and where sales can happen quietly, intelligently and with integrity before and during the event. -  You're not selling the event; you're selling what the event activates.

• You only need a small, aligned audience, 10–30 people who genuinely understand and care about your work, combined with simple release windows after an event, to sustain an ephemeral practice.

BEST MOMENTS

“You don't want to flatten something complex into a product, but you also can't afford for every major piece of work to disappear without trace.”

“Many artists miss a trick because they think selling only happens after the applause. It doesn't. Before the event, the work is already alive in other forms.”

“If an event cannot produce anything that can be held, shared or lived with afterwards, institutions can't sustain it, and collectors can't support it.”

EPISODE RESOURCES

Ep 166 - https://podcasts.apple.com/gb/podcast/the-why-and-what-of-hosting-your-own-artist/id1709105337?i=1000741761586

Ep 167 - https://podcasts.apple.com/gb/podcast/planning-the-how-turning-intention-into-a/id1709105337?i=1000742246860

Ep 168 - https://podcasts.apple.com/gb/podcast/what-happens-after-turning-one-evening-into-long-term/id1709105337?i=1000742648123

PODCAST HOST BIO

With over 35 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She has sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals.

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https://cerihand.com/membership/

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Unlock Your Artworld Network Self Study Course

Our self-study video course, "Unlock Your Artworld Network," offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today.

https://cerihand.com/courses/unlock_your_artworld_network/

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Book a Discovery Call Today

To schedule a personalised 1-2-1 coaching session with Ceri or explore our group coaching options, simply email us at hello@cerihand.com

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Discover Your Extraordinary Creativity

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This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/