202 – Efficiency versus cost cutting

Reducing waste increases the efficiency of raw material use. But can we all agree that scraping mould off food product prior to packaging may be a little beyond the pale?

Shawn and Mark discuss the relevance of this story to: understanding the difference between efficiency and cost cutting, short 'single point' storytelling, the retelling factor in stories with disgust, and the importance of avoiding abstraction in your stories.

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