In today’s episode of the Brains Byte Back podcast, we speak with Kim Ressler, Founder and CEO of SNiP Nutrigenomics, a company custom-creating supplements based on your body's unique genetic code, making it easier for you to absorb and utilize essential nutrients.
Ressler starts off by sharing her own personal journey that led her to work in the field of nutrigenomics, explaining that her health struggles motivated her to explore the connection between genetics and nutrition.
Having worked in the field for the past five years, she shares how she recognized the complexity and cost involved in genetic mapping.
Thus she created SNiP Nutrigenomics, which aims to simplify the process by focusing on key areas of the body and providing a single supplement that addresses an individual's specific genetic profile, thereby saving time and simplifying supplementation.
Ressler also goes on to explain that the use of "SNiP" in the name of the company refers to single nucleotide polymorphisms (SNPs), which are genetic variants that influence functions in the body.
She highlights that SNPs can determine various characteristics, such as eye color or skin tone, and by analyzing these SNPs, SNiP Nutrigenomics identifies an individual's specific genetic blueprint and determines the nutrients they require. Ressler also talks about how her core mission is to increase awareness of the importance of personalized nutrition and prevention.
She aims to support doctors in incorporating genetic analysis and customized nutrition into their practices. Additionally, she talks about how the company plans to conduct clinical trials and case studies to further validate its product.
And finally, Ressler shares how the ultimate goal of the company is to provide simple, affordable, and customized solutions to the masses, reducing the confusion and overwhelming nature of the supplement market.
Links 🔗
Our Guest🙋:
Find out more about Kim Ressler here (LinkedIn) -
https://www.linkedin.com/in/kim-ressler-b13b157
Find out more about SNiP Nutrigenomics (website) -
https://www.snipnutrition.com/
Use coupon code "brains" to get a special discount when you sign up (valid for 30 days following the publication of this episode)
Brains Byte Back 🧠👨💻🎙️:
Leave an iTunes review here - https://apple.co/3i60XWu
Subscribe on Youtube here - https://bit.ly/3o1M4Z3
Follow us on your favorite podcast platform here - https://bit.ly/3kTfNkY
Our Sponsor 💻☎️:
Find out more about our sponsor Publicize here - https://bit.ly/3X6p7SB
How AI Can Improve the 25% Outcome of an Operation that Depends on a Surgeon’s Skill
Why a Remote Work Candidate’s Passions Are as Important as Their Skills
Serial Entrepreneur Shares 3 Key Ingredients for a Great Startup Name
What's a Latam 'VCable' Startup and Why are Mexico and Brazil Key to Creating One?
Cybersecurity Founder Praises Positive Messaging Over Fear-Based Tactics as Key to Growth
Cloud Solutions Founder on Why an Ideal Engineering Team is Like an Army Battalion
Biotech CEO Reviews the Efficacy of Ketamine, MDMA & Psychedelic Therapy for Mental Health
How Opening a Burger Shop Brand Inspired This Entrepreneur to Create an Immersive Training Startup
How the XaaS Economy Stands to Increase Sustainability and Eradicate Planned Obsolescence
The Cleaning Solutions Startup Killing Viruses & Bacteria with Only Salt, Water, and Electricity
Wellness Startup Co-founder on Music as a Primary Modality to Treat Mental Health Issues
NatGeo Brain Games Creator Shares the 3 Key Ingredients for Making an Impact with Audiences
How to Incorporate & Operate a US-based Company Remotely as an International Founder
How a Near-Death Attack Inspired This Founder to Create a Personal Safety Tech Startup
Air Quality Startup Founder on Modern Tech Fighting Germs & Viruses in Buildings
A Recovering Porn Addict's Advice for Struggling Couples, Friends & Family
The YCombinator Startup Using Community-Based Competitions to Encourage Weight Loss
Dissecting the Psychological Dynamics Behind Persuasive Tech & Business Ethics
Ex-cult member details life inside Netflix's 'Wild, Wild Country' documentary
How VCs Are Creating the “Uberfication of Therapy” That is Purely Profit Focused
Create your
podcast in
minutes
It is Free
Insight Story: Tech Trends Unpacked
Zero-Shot
Fast Forward by Tomorrow Unlocked: Tech past, tech future
The Unbelivable Truth - Series 1 - 26 including specials and pilot
A Prairie Home Companion: News from Lake Wobegon