Material Innovation and Verification in Circular Fashion

Any brand can claim sustainable materials, but words mean nothing without third-party testing and certifications. In fact, unverified sustainability claims—even if they are valid—can often lead to suspicions of greenwashing.

Here, Min Zhu, senior director, technical services and operations, US & Canada Softlines, of global testing and certification company SGS, and Haley Gershon, marketing manager of SGS Beta (formerly Beta Analytic), a leading Carbon-14 testing lab for biobased materials that SGS acquired in November 2024, discuss why biobased materials need verification.

Watch the fireside chat to learn:

• The current status of circular fashion and its key progresses
•  The journey of SGS and Beta’s combination and synergy
• SGS solutions to material sustainability and circularity
•   How SGS collaborates with fashion brands to test and verify biobased materials
• SGS’ IMPACT NOW sustainability initiatives

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