Ruth has been with Elusive for just about a year now, but her promotion to Operations Director was relatively recent. As the role was still very new when we spoke, she tells us a bit about what her current day-to-day looks like, the vision for the future, and what her previous role as Head of Sales, Marketing and Events entailed.
We then go all the way back to the beginning of Ruth’s career in beer which has seen her work in sales roles for breweries including Adnams, Charles Wells, West Berkshire, Utopian and now Elusive. (She’s also spent some time in gin sales, too!) As you’ll hear, she’s got a wealth of experience and knowledge to share, including advice on how to get started in a career in beer, the skills it takes to succeed in sales and much more.
Finally, Ruth tells us what she enjoys most about being a part of the beer industry.
(Just a quick heads-up Ruth’s adorable sausage dog Bertie was in the room with her during our conversation, so you’ll hear him chime in on occasion. Hopefully it’s not too distracting!)
Here’s Ruth…
Episode #019 | Miranda Hudson, Co-Founder of Duration Brewing
Episode #018 | Amber Dernulc, Procurement Manager at Jolly Good Beer
Throwback Episode | Episode #001 with Jaega Wise
Episode #017 | Lily Waite, Founder of The Queer Brewing Project
Episode #016 | Ellie Walsh, General Manager at BrewDog Canary Wharf
Episode #015 | Louisa Ziane, Global Brand and Sustainability Director for Toast Ale
Episode #014 | Lucy Do, Owner of The Dodo Micropub
Episode #013 | Annabel Smith, Founder of BeerBelle
Episode #012 | Francesca Slattery, Overseas Manager for The Five Points Brewing Company
Episode #011 | Brigid Simmonds, Chief Executive of the British Beer & Pub Association
Coming Soon: Beer with Nat, Season Two
Episode #010 | Anouk Lagae, President Core Europe for Duvel Moortgat
Episode #009 | Nanna Guldbaek, Art Director for Lervig
Bonus Episode | Beer & Food Pairing with Lotte Peplow
Episode #008 | Lotte Peplow, UK Representative for the US Brewers Association
Episode #007 | Jane Peyton, Principal of the School of Booze
Episode #006 | Ree Scales, People and Development Manager at Mother Kelly's
Episode #005 | Julie O'Grady, Head of Sales, Marketing, and Events for Neptune Brewery
Episode #004 | Jan Rogers, Owner and Director of Marble Brewery
Episode #003 | Gaia Freytag, Quality Assurance Manager at Birrificio del Ducato
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