Charlotte Jones: Leading the Cowboys - and the Dallas Cheerleaders - into the Future

Charlotte Jones is the powerhouse Executive Vice President and Chief Brand Officer of the Dallas Cowboys — but her most defining moves have happened off the field. In this special live episode recorded at the Aspen Ideas Festival, Charlotte opens up about growing up in one of the most iconic families in sports, and what it’s really like to build a career inside a multigenerational family business. She shares how she’s navigated imposter syndrome, raised three children while growing one of the most recognized brands in the world, and learned to balance legacy with innovation as she steers the Cowboys into a new era. From the behind-the-scenes culture she’s fostered to attract and retain top talent, to her thoughts on the hit Netflix series America’s Sweethearts: Dallas Cowboys Cheerleaders, Charlotte reveals the intention and heart behind every decision — and why purpose, family, and vision continue to drive her forward.

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She Pivots was created by host Emily Tisch Sussman to highlight women, their stories, and how their pivot became their success. To learn more about Charlotte, follow us on Instagram @ShePivotsThePodcast or visit shepivotsthepodcast.com.

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