Pencil Kings | Inspiring Artist Interviews with Today’s Best Artists
Arts:Visual Arts
David Emmons is the owner of Artist Marketing Formula, a company that helps artists and small specialty business owners utilize the power of the internet and social media marketing to successfully—and sustainably—sell online. Before creating Artist Marketing Formula, David spent many years selling his copper and stained glass sculptures at various art fairs. After mastering the life-changing art of selling his products online, David decided to teach others how to create sustainable and profitable online businesses using social media.
In this episode…Gone are the days when a simple phrase like "build it and they will come" sufficed for a marketing strategy. Like other business owners with a powerful product, artists now have to engage in strategic marketing strategies to reach their audience and boost their sales. However, this doesn't have to be an intimidating process—in fact, marketing your art today is easier than you may have imagined.
Artist David Emmons saw first-hand how social media ads could change the way he connected to his fans and buyers. After transitioning from selling at art festivals to selling online, he decided to create a program to help fellow artists create their own profitable and successful online businesses. Since then, his Artist Marketing Formula has guided countless artists and creatives on their journey to creating a sustainable income using effective online marketing strategies.
In this week's episode of Pencil Kings, host Mitch Bowler sits down with fellow creative and Founder of Artist Marketing Formula, David Emmons. Together, they discuss common misconceptions about marketing your art, how to effectively engage with fans and buyers online, and the tools you need to succeed using social media. If you want to find out more about David’s secret sauce to creating sustainable income using online marketing, then stay tuned!
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PK 082: Ready to get your creative career started? We explore the 3 key steps to get your career rolling.
PK 081: From graduation to working at Disney. We explore just what it takes to get your creative career started and see where it can lead to.
PK 080: Introducing Pencil Kings Houses! Part 1 of 3: House Animation, where members are coming together to bond over their love of all things animated.
PK 079: Pencil Kings community member Chaz Sutherland talks to us about his transition and what he's learned over his career as an artist.
PK 078: Learn how a professional creative learner approaches each new subject with Marco Bauriedel.
PK 077: We deconstruct figure drawing to its basic elements with Jon deMartin.
PK 076: Derek Rodenbeck is back with the latest update in his journey to pursure his art career.
PK 075: What are the fundamental skills that an artist needs in order to get started with their career?
PK 074: What's Really Stopping You From Making Art?
PK 073: How to finish what you started as an artist in 2016
PK 072: What is the life of a concept artist like and how do you get there? Pencil Kings instructor Ahmed Aldoori drops in to tell us what it's like.
PK 071: How can you create opportunities as an artist? Learn how Grey Jabesi moved countries and hustled his way to his rewarding creative career.
PK 070: Update on starting a t-shirt business with Derek Rodenbeck.
PK 069: How does a photographer see the world differently? Aaron Kupferman shares his experiences gained through a lifetime of love of photography.
PK 068: This guide to buying tablets will help you understand which tablet is the right one for you.
PK 067: How to go from a job you hate to a creative job you love? Marco Plouffe explains how he took a leap of faith and found a rewarding career.
PK 066: What exactly does a theme park artist do, and how do you balance personal projects with your day job? Hendrik Visser explains how theme park design works and why is so fulfilling.
PK 065: want to do even more with your art by printing your designs onto real objects? Dennis Brown lets us in on how he's prepping his printed works for a convention.
PK 064: What does finding your voice as an artist really mean? Brendan Carroll explains how he found his way as a fine artist.
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