How I Became the Founder of Reebok With Joe Foster

2021-07-01

Today we release the tale of the quite brilliant Joe Foster. Joe is the founder of reebok, one of the worlds most successful sports brands and we go through his journey to leading a successful company and the rollercoaster journey of a life very well lived. The Foster family had been making running shoes since the 19th century and after a falling out between the Fosters, Joe decided to set up his own company alongside his brother Jeff. That is when Reebok was born! Reebok went from a small run down factory in...

The Foster family had been making running shoes since the 19th century and after a falling out between the Fosters, Joe decided to set up his own company alongside his brother Jeff. That is when Reebok was born!

Reebok went from a small run down factory in the Northwest of England, to being one of the biggest companies in the world in 1980's. However, nothing is achieved without hard word and sacrifice and Joe certainly did that.

Joe's journey of success is scattered with resilience and overcoming hardship after his brother and co-founder Jeff died whilst Reebok was still a fledgling company and Joe's beloved daughter Kay passed away from Leukemia, leaving behind her two sons.

Some things in life that are worth value bring some of the hardest mountains to climb, just remember that you are not alone whilst climbing them.

Resources:

Shoe Maker- Joe's Book

Joe Foster

The Prince's Trust

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