The Week of November 17, 2023 Marketing and Business News: What GenZ’s Podcast Habits Can Teach Brands About Reaching The Coveted Demographic

Welcome back to The Radcast! Get ready for the exciting business and marketing tales that made waves in the week of November 17, 2023.

Prepare to be touched by the heartwarming story of a 71-year-old hiker and his faithful Jack Terrier, illustrating the unbreakable bond between man and his best friend. Then, plunge into the beverage scene's revolution with Safety Shot, ESPN BET, and Baskin-Robbins adding a sweet twist to Thanksgiving with their "Turkey Day Fixins" ice cream. Discover the secrets of Gen Z's podcast habits and their far-reaching implications for brand engagement. Brace yourself for the unexpected as McDonald's and Crocs unveil $75 shoes inspired by Grimace and the Hamburglar, and Kraft Real Mayo sets out to make 'moist' the Word of the Year. Lastly, witness Walmart's star-studded strategy featuring the cast of 'Mean Girls' to elevate Black Friday sales, promising a mix of drama and unbeatable deals.

Join us as we navigate the twists and turns of the business world, delivering the raddest insights and stories every week. With Thanksgiving just around the corner, we're serving up a side of excitement that will leave you grateful for the thrilling business adventures keeping us on the edge of our seats. Stay radical, and may your Thanksgiving be as thrilling as it is thankful!

• Dog found alive beside owner's body months after both went missing on hike (02:05)
  https://www.sfgate.com/news/article/dog-found-alive-beside-owner-s-body-months-after-18490905.php
   
• Blood Alcohol Detox Functional Beverage, Safety Shot (04:32)
   
• What is ESPN BET? How do you use it? Where is it legal? (09:20)
  https://www.espn.com/espn/betting/story/_/id/38897700/what-espn-bet-how-do-use-where-legal
   
• Baskin-Robbins Debuts New Ice Cream Flavor That Tastes Like Thanksgiving (12:00)
  https://www.eatthis.com/baskin-robbins-turkey-day-fixins-thanksgiving-ice-cream/
   
• What Gen Z’s Podcast Habits Can Teach Brands About Reaching The Coveted Demographic (14:32)
  https://adage.com/article/digital-marketing-ad-tech-news/what-gen-zs-podcast-habits-can-teach-brands/2529071#:~:text=Eighty%2Dfour%20percent%20of%20Gen,brands%2C%20such%20as%20product%20placement.
   
• If you want to learn more from Ryan directly, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. (18:00)
   
• Elon Musk says X is changing its algorithm to highlight smaller accounts (18:20)
  https://techcrunch.com/2023/11/13/elon-musk-says-x-is-changing-its-algorithm-to-highlight-smaller-accounts/
   
• McDonald’s and Crocs are releasing a line of $75 shoes inspired by Grimace and the Hamburglar (21:00)
  https://www.cnbc.com/2023/11/13/mcdonalds-and-crocs-to-release-shoes-inspired-by-grimace-hamburglar.html
   
• Kraft Real Mayo seeks to make ‘moist’ Word of the Year via search hacking (24:54)
  https://www.marketingdive.com/news/kraft-real-mayo-moist-Merriam-Webster-word-year-search-hacking/699125/
   
• Walmart reunites ‘Mean Girls’ to boost Black Friday push (28:20)
  https://www.marketingdive.com/news/walmart-mean-girls-black-friday-ad-campaign/698476/ 
   
• Sponsor 
  • Caldera Labs (29:40)
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    • Website: https://calderalab.com
    • Use code Radryan for 20% off  
    • The newest product: a facial sunscreen that fits right into the regimen daily routine 
       

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