Bottling Amazonian Wisdom with Tyler Gage, the Co-Founder of RUNA

In this episode we’re joined by Tyler Gage, co-founder of the organic tea company Runa, and author of the book, Fully Alive: Using the Lessons of the Amazon to Live Your Mission in Business and Life. Tyler shares how his immersion into life in the Amazon guided him in building a socially responsible business able to thrive in the hyper-competitive soft drinks segment.

What Was Covered How Tyler’s interest in peak performance led him to indigenous elders in the Amazon and how life there inspired him to build a business The parallels to be found from the Amazonian concept of wisdom and modern business and entrepreneurship Discovering strength in vulnerability and how admitting what we don’t know creates an environment to learn from others Key Takeaways and Learnings How the sophisticated listening and landscape awareness skills that are required to provide food in the Amazon can deliver success for an executive or entrepreneur Seeing obstacles as teachers, and how this tribal practice of the South American rainforests is a winning strategy for business problem solving How businesses can use their “taproot”, their reason for existence, to create cultures that inspire employees Links and Resources Mentioned in this Episode Tyler Gage's website RUNA website Get the book Fully Alive: Using the Lessons of the Amazon to Live Your Mission in Business and Life by Tyler Gage Get in touch with Tyler via LinkedIn or email The Hard Thing About Hard Things: Building a Business When There Are No Easy Answer, a book by Ben Horowitz The Republic of Tea: Letters to a Young Entrepreneur, a book by Mel Ziegler, Bill Rosenzweig and Patricia Ziegler