BYU Cougars & Big 12 Doing 'Deal With The Devil' As They Seek New Revenue?
Locked On Cougars - Daily Podcast On BYU Cougars Football & Basketball

BYU Cougars & Big 12 Doing ’Deal With The Devil’ As They Seek New Revenue?

2024-06-14
The BYU Cougars and Big 12 Conference are reportedly looking at re-branding the conference under a corporate sponsorship that could see the league go from being the Big 12 to the Allstate 12 Conference and Jake Hatch has some thoughts on the impact(s) it would have on Brigham Young University (BYU) and the rest of the league if they pull the trigger on the deal.Jake then talked about the reported interest from Brett Yormark and the Big 12 in bringing on a capital equity firm to take a 15-20% stake in the league in exchange for...
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