Case Study: How We Won Our Dream Client in Under 6 Months - E205

2024-06-28

“The whole gift of Dream 100 is identifying who those dream clients are, and then going after them with pigheaded discipline and determination.” -Amanda Holmes Summary: In this episode, Amanda and Pablo discuss a significant partnership Amanda secured with biohacking pioneer Dave Asprey in just 6 months. Amanda explains her strategic approach, leveraging the Dream 100 concept to target key industry leaders and exhibiting at the Biohacking Conference. By employing a multi-faceted outreach strategy, Amanda and her...

“The whole gift of Dream 100 is identifying who those dream clients are, and then going after them with pigheaded discipline and determination.” -Amanda Holmes

Summary:

In this episode, Amanda and Pablo discuss a significant partnership Amanda secured with biohacking pioneer Dave Asprey in just 6 months. Amanda explains her strategic approach, leveraging the Dream 100 concept to target key industry leaders and exhibiting at the Biohacking Conference. By employing a multi-faceted outreach strategy, Amanda and her team reached an impressive booking rate, which eventually led to meeting Asprey and establishing a collaboration. They dive into the importance of clear goals, focused targeting, consistent follow-ups, and the value of strategic partnerships in transforming and scaling businesses in the biohacking space. Amanda emphasizes the application of core story frameworks and personalized content to enhance relationship building and market positioning. The discussion provides practical insights into breaking into a new industry and achieving rapid growth through disciplined efforts and strategic networking.

Episode Highlights:

00:00 Teaser

00:40 Introducing the Ultimate Sales Machine

01:02 Breaking into Biohacking: The Big Partnership

03:33 Executing the Dream 100 Strategy

06:03 Personalized Outreach: The Key to Success

09:57 The Power of Persistence: Following Up

11:03 A Fortuitous Meeting with Dave Asprey

17:45 Building a Strategic Relationship

18:14 The Art of Follow-Up

19:27 Core Story and Social Selling

21:23 Marketing the Biohacking Summit