The Data-Backed Formula That Improves Job Ad Click-Through Rates | Ep 261

🎙 Today I’m taking you behind the scenes to share our formula for creating high‑performance job titles and opening paragraphs that actually get clicked. It’s based on a detailed analysis of over 60 job postings that generated 22,000 clicks over three years. We’ve posted more than 200 ads over eight years, but this three‑year window is where we’ve got solid stats.

As you can see, I’ve had a lot of practice and now have the data that shows this job ad writing formula actually works. Today, I’m going to walk you through how we created this formula and exactly what it is, so you can start using it. Including how we used ChatGPT to run the statistical analysis that turned our guesswork into something genuinely useful for us, our clients, and you. 

KEY TAKEAWAYS

💡 Write From Human to Human, Not Corporate to Crowd: The best-performing ads have titles and especially opening paragraphs written “from human to human.” They are warm, conversational, and clearly from a real person to one individual, not a faceless corporation.

💡 Use a Simple, Energetic Title Formula:  High-performing titles combine an attention-grabbing hook, a clear role name, tangible benefits, and a quick credibility cue, all delivered with energy and urgency.

💡 Lead With What They Want, Not What You Want: Ads that focus on what the candidate wants - benefits, purpose, belonging – consistently beat ads that simply list what the company needs or demands from them.

💡 Picture One Ideal Person When You Write: Imagine one ideal person whom you want to attract and write directly to them. That naturally pulls your tone, structure, and content in the right direction.

BEST MOMENTS

03:40 - 💬 “With AI, it can be so much quicker, much more insightful, and you can actually have a conversation and get the AI to do some analysis based on whatever you want.”

09:28 - 💬 “Recruitment—it´s just marketing.” 

13:38 - 💬 “Job seekers don't owe you their time, so you have to earn it fast.”

19:19 - 💬 “It's super important that the first line, or a couple of lines of that job advert, are written with intent, not just left to be whatever a HR manual says you should put into a job advert. This is like real estate, prime real estate for your advert.”

29:25 - 💬 “The job advert that speaks to the person in terms of what they want rather than what you want as the company will win every single time.”

TIMESTAMPED OVERVIEW

00:00 “Job Posting Success Formula”

03:31 “AI-Powered Real-Time Insights”

07:00 Job Ad Click-Through Analysis

10:25 “Human-Centred Job Post Introductions”

18:29 “Effective Job Ad Writing Formula”

20:44 “Human Touch in Greetings”

26:56 “Targeted Writing for Hiring”

29:38 “Speak Human to Win Talent”

VALUABLE RESOURCES

• Our Best Guides, Frameworks, and Templates—For Our Job Advert Formula: https://sys.academy/guides

LINKS TO CONNECT WITH THE HOST

• Podcast: https://www.systemizeyoursuccess.com

• Website: https://systemsandoutsourcing.com/

• Facebook Group: https://facebook.com/groups/systemsandoutsourcing/

• LinkedIn: https://linkedin.com/company/systemsandoutsourcing/

• Instagram: https://instagram.com/systems_and_outsourcing/

• YouTube: https://youtube.com/@drsteveday42

• TikTok: https://www.tiktok.com/@drsteveday42

ABOUT THE HOST

Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support.

This Podcast has been brought to you by Disruptive Media https://disruptivemedia.co.uk/